emma spear
DIGITAL MARKETING
BRAND STRATEGY DESIGN
Hi, I'm Emma!
I'm a versatile digital marketer who's passionate about using a holistic approach in every project.
I have extensive experience with omnichannel marketing campaigns, from ideation to execution and optimization. My process for building successful campaigns is a combination of fresh, creative content and data-driven, customer-centric strategies.
If you're interested in working with me, please reach out!
Portfolio
ShiftMed - Email Campaigns
While working with ShiftMed, I created a series of cohesive email campaigns targeting both B2C and B2B audiences in the healthcare industry. These campaigns resulted in a high level of engagement from the target audiences, gaining a 15% increase in open rates.
OTTO - Digital Advertising
I worked on several digital marketing initiatives for OTTO Pizza, with the overall goal of increasing engagement, brand awareness, and driving traffic to the website. These campaigns included a mix of organic and paid ads across different social media platforms.
I also created a TikTok channel for OTTO to target a younger demographic, and posted 20+ videos to the account within the first few months.
The Blue Lab - Social Media
At The Blue Lab, I created and managed multiple social media campaigns for political candidates who were running for office in Massachusetts. These campaigns included display ads, social media graphics, and print designs.
Campaign Concepts
I've created several social media campaign concepts for local brands, for creative or academic purposes. Please note that all trademarks used are the property of their respective owners, and their use here is solely for illustrative purposes, and does not imply endorsement, sponsorship, or affiliation.
